This term has other meanings, see Manager (disambiguation). Sales manager (sales manager) is a specialist professionally engaged in trading activities. Occupation The sales manager is called upon to communicate between ... ... Wikipedia
Sales Manager- salesman …
Sales Manager- salesman … Dictionary of foreign words edited by I. Mostitsky
Manager (English manager): Manager, manager or manager responsible for a certain area of activity of the enterprise (personnel manager, investment manager, public relations manager, financial manager ... Wikipedia
Manager- (Manager) Profession manager, duties and instructions of a manager, manager of an organization Information about the profession manager, duties and instructions of a manager, manager of an organization Contents Contents Profession manager Social aspects ... ... Encyclopedia of the investor
Exist., m., use. comp. often Morphology: (no) whom? manager, to whom? manager, (see) whom? manager who? manager, about whom? about the manager pl. who? managers, (no) whom? managers, to whom? managers, (see) whom? managers who? managers... Dictionary Dmitrieva
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BRAND MANAGER- [from English. brand brand, sign, marking, and manager manager, head, director] a person responsible for the image of a product or service as a product in the minds of buyers and consumers, for its reputation. This is a manager who forms a development strategy ... ... Marketing. Big explanatory dictionary
Not to be confused with Cenogenesis. Pricing price setting, the process of choosing the final price depending on the cost of production, competitor prices, supply and demand, and other factors. There are two main systems ... Wikipedia
Buyer- (Purchaser) Buyer Definition, Buyer Rights, Buyer Criteria Buyer Definition Information, Buyer Rights, Buyer Criteria Contents Contents Definition Mystery Shopper Aims and Objectives of Research… … Encyclopedia of the investor
You read books, articles. Take part in discussions.
And you always come across some marketing buzzwords, the meaning of which is a mystery to you.
Well, there is such a horde of people who love to splurge with words that a maximum of 30% of readers can understand.
We ourselves sometimes met such words that frankly introduced us into a stupor. And feel stupid...
But ... This is more a question for those who use them and why, if he understands that the “smart word” will be incomprehensible to the majority. After all, the gratitude and sympathy of the public cannot be earned with such a show off.
Nevertheless, for our part, we decided to prepare a selection of abstrusely artsy marketing words and present simple folk explanations for them, devoid of the style of an encyclopedia.
These will be words that are often found in various sources - both in English and in Russian.
By the way, if you notice that some newfangled word is missing from the list, write about it in the comments and provide its transcript.
So, meet 50 newfangled marketing words and expressions:
We hope that this selection has brought some clarity, opened our eyes to something and will be useful in work and communications.
Analysis- research method, which consists in decomposing the object under study into its component parts and studying the properties of these parts.
Shareholder- a person (natural or legal) who owns the shares of a joint-stock company.
Stock- a security that gives its owner the right to claim a share of net profit company, the right to participate and vote at the shareholders' meeting, as well as the right to claim a share of the company's property.
climbers- Players on the rise.
Watermelon- one billion rubles.
Ask- (from the English “ask” - ask, request) an application (sometimes the best application) for sale.
Outsiders- poorly informed market participants who do not have exclusive information that can influence the price of shares. A broker is a specialist who executes orders (orders) of clients on the stock exchange for the purchase / sale of securities.
Base (basic) currency, base currency- the currency that is the first in the currency quotation. For example, in the GBP/USD quote, the base currency is the British pound sterling. For many quotes, the base currency is the US dollar.
bar chart– a way of displaying the price movement, in which each price segment is represented as a bar (bar), which has in the visual representation the opening and closing prices, the minimum and maximum prices for the period.
Grandmas, loot, grandmas, beans- money.
Bucks- U.S. dollar.
Bait- buy.
Run ahead of the train– try to catch the market reversal.
Chainsaw, saw, sawmill- - especially strong intraday price fluctuations.
Bid- purchase order (bid).
bidding- to buy, place orders for the purchase.
Bidoviki– traders placing limit buy orders.
fornication– chaotic price movements within the day.
beavers– bonds of the Bank of Russia (OBR).
Swamp- flat.
Hang out– price fluctuations within a certain range.
Bonds- bonds.
Take- buy.
Take by asks or take by offers- buy at offer prices.
Take aggressively– buy in large volumes at ask prices, regardless of the price.
Boom- a sharp increase in trading volume, as a rule, is accompanied by an increase in prices.
"Paper" profit- the profit that could be received if the position was closed at a certain point in time.
Storm in a glass– strong intraday price movement.
Sidewall, riser- the same as Flat, no trend, price movement in a range.
Broker- a specialist who executes orders of clients on the exchange.
To be in the market (in position)— that is, to have an open position.
Be out of the market (out of position)— that is, do not have an open position.
Be cached- means the closing of positions, the funds are transferred to "cash" or money. They go into cash when they feel insecure in their abilities, lack of understanding of what is happening in the market.
Bull- market participant who bought securities, counting on the growth of their prices on the stock exchange. He makes a profit by increasing the market value of shares.
bull market- a growing market.
Quote currency (counter currency), counter currency- the second currency in the currency quote. For example, in the GBP/USD quote, the quote currency is the US dollar
Currency basket is a conditional set of currencies that is created to control the dynamics national currency on the market, establishing an objective ratio of rates or creating an international unit of account that minimizes currency risks in international trade. Today, the currency basket principle is used to peg the ruble to the dollar and the euro, as well as in international lending to countries in need.
Currency intervention is a targeted influence of the Central Bank on exchange rate carried out by buying or selling large quantities of foreign currency. Here it is worth delving into the theory: the Central Banks of different states accumulate foreign exchange reserves - the national currencies of prominent market players that have high liquidity (hence, there can be no problems with their sale). When it becomes necessary to support the national currency, the Central Bank makes a large sale of foreign (for example, dollars). The value of the national currency rises sharply relative to the one that was sold.
Fall- a sharp drop in price.
Variation- variation margin.
Top bar- the upper limit of price changes during the trading session.
fly in- to lose big.
Pour in- Sell in bulk.
Invest– the purchase by an investor of securities for a long time.
Hit the glass- a situation where someone aggressively sold / bought at ask prices.
Volatility- a measure of price volatility or price deviation from its average or usual value. Volatility is usually measured by the standard deviation of the price. The more fluctuations or price changes, the higher the volatility.
Wolf- a successful, self-confident trader, always has his own opinion about the market.
Enter the market- open a position.
toss and turn- to handle a large amount of money.
Get up to buy– open a long position.
Get into a pose- open a position.
Get up on sale– open a short position.
Intraday trading- trading, in which the opening and closing of a position occurs within one trading day, that is, from 10:00 to 18:45. The operation period can last from 1 minute to several hours. Traders who never rollover an open position overnight are called intraday traders.
Second echelon- stocks of small and medium-sized companies.
Entrance ticket– the minimum amount with which you can open a trading account.
Squeeze money out of the market– try to earn on small price fluctuations.
Get out the cash, pop out, pop out the papers- sell all securities, close all open positions.
Get out / get out- to lose a certain amount of money for a certain period of time.
Go to zero– complete the operation with a zero result.
Go to plus- earn a certain amount of money for a certain period of time.
Get out for money- close all positions.
Take out- lose completely.
Takeaway- a sharp increase in prices.
spit out the position- close on the foot.
Jump out, jump out of the papers- sell.
shoot- go up sharply.
Access to the market- the beginning of trading.
Sluggish, empty glass– the presence in the glass of a relatively small number of placed orders.
Nails- long candles.
Signal generation- obtaining a certain value, parameter, signal, which indicates what operation should be performed on the exchange: buy or sell, and at what price.
Gep- gap up, or gap down. Strong price change at market open.
blue chips(from the American stock exchange slang “blue chips” - blue chips) - shares of large, well-established companies with regularly paid dividends. As a measure of the value of shares, there is such a thing as capitalization. The name "blue chip" comes from the card game "poker", where the blue chip has the highest value.
Head- head and shoulders pattern.
Graphic shapes- various figures of graphical analysis, built using lines. Graphic figures make it easier to understand the market situation and help predict further price movement.
Dax (Deutsche Akzien Index, DAX)- one of the most important stock indices Germany, which displays the state of the country's economy. The indexf includes thirty of the largest companies - blue chips in Germany, forming the top list of the Frankfurt Stock Exchange. Among them are Adidas, BMW, Siemens, Deutsche Bank and others.
Dvizhnyak– a strong trend, usually with good volumes.
Demo account, demo account– a training account with virtual money, on which a novice trader can train, get acquainted with the trading platform and make transactions without the risk of losing capital. Trading on a demo account is practically no different from trading with real money, quotes and charts are updated in real time.
Depot- deposit.
Hold Purchase- to stand in a long position.
keep selling- stay in a short position.
Jock- breakout pattern. There is a sharp breakdown of the level, then a reversal and consolidation behind it. The immediate moment of a sharp breakdown is called a jock.
Johnson, Dodik, Dow- Dow Jones index.
day trading- trading, in which the closing of a position occurs within one or more days after opening a position.
Daytime- daily scale chart.
Trader's diary- a place where a trader writes down his actions, important events, thoughts, trading ideas and much more. The diary helps the trader to better understand himself and his actions in the market, better assess the situation, identify errors and correct them.
Divergence, Diver, divergence, divergence- the divergence between the price chart, directed upwards, and the oscillator, directed downwards. It speaks of a weakening of the upward trend.
Diversification, Diver represents the distribution of capital between securities with different risks, returns and correlations, in order to minimize investment risks. This means that the investor allocates shares in his portfolio so that losses in one asset are offset by gains in another.
divas- dividends.
Dealing center is a company that provides the public with access to trading on foreign exchange market Forex. Usually, traders can make transactions directly from the dealing room, equipped with all the necessary software.
Daytime- daily scale chart.
Tolerance— the difference between the stop price and the price in the stop order.
Top up– add to a profitable position.
Drawdown- drawdown on the account, loss.
Driver- news that pushes the market.
Eurobond is a coupon bond that is issued in foreign currency. A specific value is issued for a long time, more than 40 years. There are also medium-term Eurobonds - more than 10 years and low-juice ones - from 1 to 5 years.
Euro, Eureka, Jewess, Eve, Euro– euro (EUR), applied to the EUR/USD pair.
Marry on paper- hold securities despite the fact that their rate is falling, or buy paper for a long time.
Transaction log- a place for records and calculation of current trading conditions making a transaction on the stock exchange, as well as storing previously completed transactions. The journal helps to make trading decisions, analyze trading actions, identify and correct errors.
Download- invest all the money in any paper.
bully- artificially increase the price.
foreignness- fatigue from the trading process, when the trader ceases to objectively evaluate the market.
Close position or trade (exit)- an action when previously purchased shares are sold (long) or previously sold shares (short) are bought. When a position is closed, securities are exchanged for cash (In English: Liquidate a position).
blurred eye- see Overplayedness.
Get infected by the crowd- to succumb to the herd mentality, to begin to act together with the crowd.
recharge- buy papers with all the money.
sandal- sell on the market in large volume.
drop in- buy paper.
shove- sell on the market.
Salt- sell.
stall– small price fluctuations around some level after a strong movement.
stock up– buy in large sizes before the start of a strong movement.
Zafibonachit- plot Fibonacci levels on the chart.
Hook on- partial execution of the submitted application.
Protective orders- special exchange orders used to protect an open position from unwanted losses, "evaporation", as well as to "fix" profits. Protective orders include: stop loss, take profit, trailing stop.
Hare- a kind of sheep during the day makes a large number of transactions, usually scalping sheep are called so.
Zebra- a sequence of several long white and black candles.
Buy game- the trader opens only long positions, if there is a certain situation on the market, for example, in an uptrend.
Sale game– the opening by the trader of only short positions, in the presence of a certain situation on the market, for example, in a downtrend.
Play from short– start trading by opening a short position.
Play by market– buy when rising or sell when falling.
play by the glass– trade, paying attention to orders in the order book.
Play against the market- sell when rising or buy when falling.
Go- to be quoted.
Investor- one who has temporarily free cash and is interested in making a profit, for which he acquires securities. Investors can be individuals, organizations, companies and various funds.
Investment or investment- the process of investing capital in any project, enterprise, real estate, including securities. The purpose of investment is to earn a return on invested capital.
Hut / hut- a company (its type does not matter) operating on the stock market.
Hut- the one who sees all the information in the footsteps of the company's customers. This employee moves the price in the right direction, forcing your stops to work. It does not directly manipulate quotes, instead it inclines traders to one or another action.
Industrial- Dow Jones index.
Index is the average price of all financial instruments that are included in its calculation base. The index reflects the dynamics of the market (stock market, bond market, etc.).
indicator, turkey, indicator– a market analysis tool; converted and specially processed data, which to a large extent can clarify the situation on the market and help predict further price movements. Superimposed on the price chart in the form of various lines and histograms. There are technical, economic (fundamental) and even psychological indicators.
insider- important information that is available to a limited circle of people and can significantly affect the price.
Insiders— the most informed market participants who have access to information that can influence the price of shares on the stock exchange. With this information, they have an economic advantage in the market.
Tool– a trading pair of currencies, metals, futures, stocks, etc.
Intraday, intraday- intraday trading.
Intrader- short-term speculator (intraday transactions).
“Evaporated” or “lost” profits”- profit that "evaporated" due to a fall or increase in the market value of shares.
Futures evaporation– execution (expiration) of the futures.
Study— scientific study, consideration of something.
Boar- a trader who overholds profitable positions, as a result of which he exits the market at zero and even often receives a loss.
Boar- overhold profitable positions.
Cable, Pound, Sterling- English pound sterling (GBP), applied to the GBP/USD pair.
channel- a consistent decrease and increase in prices within the price range limited by two parallel lines. Channels can be downstream and upstream as well.
Canadian, Canada, Cad, Lun, Loon– Canadian dollar (CAD), applied to the USD/CAD pair.
Capital- can be treated as tangible assets: cash, real estate, vehicles and other movable and real estate, and intangible assets: licenses, patents, contracts, trademarks and more. The main sign of capital is the possibility of receiving income from its possession.
Capitalization- the value of a joint stock company or market price its common stock. It is equal to the number of ordinary shares multiplied by their market value.
Ride- play for a fall or rise.
Qual is a qualified investor. There are categories of instruments in the securities market that only qualified individuals have access to.
Cash- (from the English "cash" - cash) - cash, free non-cash money on the investor's trading account.
Climatic- Bulk sales or purchases of an asset. On the chart, it looks like a large full-bodied candlestick with almost no shadows.
Close– closing a position (from English close).
Quotation The price at which market participants are willing to buy or sell shares. Electronic quotations of participants are formed into the so-called "order queue", it is also called the "order book".
Convergence, convergence, convergence- the convergence of the price chart, directed downwards, and the oscillator, directed upwards. Talks about the weakening of the downward trend.
Consolidation, stagnation or sideways movement- Suspension of price movement and fixing them at some price level or in a certain price corridor. In this case, a significant decrease in volatility can be observed.
Correction, rollback- price movement directed in the opposite direction from the main or prevailing price movement.
Col This is what the call option is called.
Cola- a bet on price growth. These are call options.
bouncy– strong unpredictable price fluctuations.
cola- Call options.
End- capital increase. To make two ends is to double the capital, to make three ends is to triple, and so on.
Food, plankton- novice traders who, most often, incur losses, that is, figuratively speaking, go to feed experienced traders.
Corner- the association of several large players in order to manipulate the market for profit.
shorten– open trades for sale.
Shorty– a position opened against the trend in order to catch a rollback of the movement.
Mower- Bulk purchase.
astronauts- bull traders.
Crocodile Gena- Alligator indicator.
Krupnyak- a collective name for large market operators.
Cross-rate, cross-rate– quotes of world currencies that do not contain the US dollar. For example, GBP/JPY.
cover- close positions, fix, synonymous with close and fix.
Market value of a share (rate)- the price of a transaction made on the stock exchange with specific shares at a specific point in time. It is also called the market price of a share. The market value of a share can change every minute, every day, every month and year.
puppeteer, puppet- market maker, or major player stock market who are often suspected of price manipulation.
puppeteer- manipulate prices.
kukish- head and shoulders pattern.
Fist, owner, looking, bred, ax- a large, aggressive speculator, market maker.
Merchant- major buyer
Bought-hit- the result of buying on a downtrend.
Buy/sell after– make another trade in the same direction if the price moves in the right direction.
Buy in the pit– buy at a minimum.
Buy through the night– buy paper shortly before the close of the session.
buy- buy, take a long position.
smoking on the fence— analysis without transactions, reflections.
Leverage- leverage, see Shoulder.
Lemming- a novice trader who constantly repeats the same mistakes and does not want to learn; emotional trader.
Forest– volume histogram on charts.
Ruler- a portfolio of securities.
Linker is a program for MT4 that allows you to select instruments according to a number of criteria. A kind of screener for MetaTrader.
Line chart, line chart– price movement chart, indicated by a curved line.
trend line- a line drawn by the characteristic lows or highs of the price, formed during the sequential movement of the market in one direction. The trend line is an important psychological level. It helps to find entry and exit points in the market and track the moment of trend change.
Limitation is the establishment maximum size opened position on a separate name of an asset or security.
Limit order is an order that is executed on the exchange at the price indicated in it or at a more favorable price. When you enter a limit order, it specifies a specific buy or sell price.
Limits- in KVIK, own funds.
Liquidity- implies the ability to relatively quickly and without loss to exchange shares for cash and vice versa. To quantify liquidity, the trading volume for a particular stock and the spread of this stock are used. The higher the turnover and the lower the spread, the higher the liquidity of the stock.
Pouring- sell at the current market price.
Catch falling scrap, catch knives- buy on a downtrend, hoping to catch a minimum.
Catch pips- to make a large number of transactions in order to obtain a small profit.
Lie on your side– move into a horizontal trend.
Lie down for support- fall to the support level.
Locked positions— two orders opened in opposite directions for one trading instrument with the same lot on one trading account. As a rule, it is used to fix a floating loss.
Long or long position(from the English “long position” - a long position) - the presence of previously purchased securities for the purpose of their further resale at a higher price.
Elk- loss. Catch an elk - get a loss. Traders, especially beginners, are very fond of catching, feeding and raising moose, as well as sleeping with them (leaving a losing position the next day). Sometimes they say that moose walk in whole herds in the market, i.e. traders get several losing trades in a row.
Onion, Lukich, Lukosha, Luch, Luchara, Luchok- shares of NK Lukoil.
Lowe, loy- minimum price (low). To catch a loy means to buy at the lowest price.
Lot, lot– transaction measurement unit.
Malacholny- this is what they say about the market when the price is barely moving in a narrow range.
Mamba- MICEX exchange.
Money management, money management, money management– competent management of a trading deposit, including the correct choice of a lot when trading, the number of simultaneously open transactions, the number of currencies traded, etc.
Maniac- Wealth management specialist.
Margin– the amount of funds required to open a position.
Margin- make deals with leverage.
Margin lending- the ability to buy securities for an amount exceeding equity, as well as the ability to sell securities that are not in your account. This is possible thanks to the lending provided by the broker.
Marginalka, credit leverage- Margin trading - conducting speculative trading operations using money and / or goods provided to the trader on credit secured by a specified margin amount.
Marzhinkol, Kolya, Marzhov Kolya- margin call, a situation when playing with leverage, when the account decreases so much that it ceases to meet the necessary requirements to maintain the loan taken. In this case, the broker can independently close part of the client's positions.
Majority shareholders- major shareholders, who, as a rule, are members of the Board of Directors of the company. They or their proxies can participate in the management of the company, they have access to all internal information about the company, their voice is significant in making decisions by the Board of Directors and the meeting of shareholders.
marinate- buy something and hold for a long time, despite the decline in market value.
Bear- a market participant (in the broad sense - any seller) who has sold securities or has opened a short position or is about to open it, hoping for a decrease in prices. It makes a profit by reducing the market value of shares.
bear market- falling market.
small-timers- petty speculators.
Mechanical trading system (MTS) is a fully automated trading strategy designed specifically for the possibility of trading without human intervention using modern software. MTS, which gives a stable profit, is the dream of every trader.
Minority shareholders- these are small shareholders, they are not included in the Board of Directors of the company, the decision-making of the meeting of shareholders practically does not depend on their vote. Minority shareholders invest in shares in the hope of increasing their market value and receiving dividends.
MM- market maker; money management.
Drizzling bid/offer– an order to buy/sell, which an indecisive trader places and then withdraws.
Wrinkle your brains– puzzle over where the market will go.
Mos, Mosya, Pug, Moser, Mosyara- shares of OAO Mosenergo.
dangle– strong unpredictable price fluctuations
MTS
Moving- moving average.
mustang paper- a hard-to-trade stock, it is impossible to "tame" it.
Mouflons- small speculators-losers.
For all oil– open a position for all money.
weld- profit from trading.
Emery- US NASDAQ index.
Covered in a glass– a situation when the order placed in the order book is executed.
cover- buy or sell a large number of securities.
Nal- cash.
Pour on the exchange- the term "poured" means the satisfaction of limit orders. The trader places orders to enter the market at a certain price, when they are satisfied, they say that the trader has been "poured".
wash- win.
Slice- win on scalping.
Nereza– non-residents, foreign players.
Non-market quote— an uncharacteristic quote for the current market trend, which simultaneously fulfills the following conditions: has a significant price gap with the chart; returns within a short time to the previous level; there is no previous rapid market dynamics, and there is also no release of important economic indicators.
As a rule, non-market quotes arise as a result of a technical failure on the side of the broker or its counterparties and are subsequently deleted from the quote history. In this case, orders processed on a non-market quote are cancelled.
Neftyanka- the collective name of the shares of Russian oil companies.
bottom bar– the lower limit of price changes during the trading session.
Nickel, Gmc, Gomik- shares of Norilsk Nickel.
Nilliotchik- follower wave theory Glenn Neely.
Scissors- the growth of one paper and the fall of another.
Nusya- New York Stock Exchange.
collapse- a sharp drop in prices.
Bond- (from lat. obligatio - obligation) - issuance debt security, the owner of which has the right to receive bonds from the issuer within a specified period of time, its nominal value in money or in the form of other property equivalent.
volume- the activity of trading on a currency pair for a certain period of time. An increase in volume in the direction of the trend confirms its strength.
custom- ordinary shares.
Sheep- a cowardly trader, constantly listening to other people's opinions, very often changes his positions, as a result he loses.
Ogesazashka- government savings loan bond (OGSS).
Omar Khayyam bought highs– purchases in the area of local maximums.
to become millionaire- get very rich.
Option- (from Latin optio - choice, desire, discretion) - an agreement under which a potential buyer or potential seller of an asset (goods, security) receives the right, but not the obligation, to make a purchase or sale at a predetermined price at a certain moment in the agreement future or over a certain period of time.
Oscillator, oscillator- variety technical indicators, which work well with sideways market movements and show overbought and oversold areas. As a rule, they are displayed in the form of histograms or a curved line and are located under the price chart.
Repulse, repulse- win back previously lost money.
Shipment- the process of selling a large amount of securities.
Father, mammoth- shares of Gazprom.
wring out- raise / lower the price from the level.
Rollback- a slight and short-term decrease after an increase or an insignificant and short-term increase after a price fall.
Open for variation– use positive variation margin to open new positions
buyout– absorption of the current supply at a certain level. For example, the value of shares falls, but at the support of $100 a share, a buyout occurs, buyers completely absorb the volume offered by sellers.
work out– the reaction of the market to the news, reaching a new level.
Separation- a sharp acceleration in price movement.
bounce- A trader who trades on rebounds.
Rebound- recovery growth after a strong fall.
rebound from size- a sharp rebound from support or resistance. At this level, a large number of applications in the opposite direction are concentrated, so the movement is sharp.
Pending order, pending order– an order to execute a transaction when a certain price level is reached. By placing a pending order according to the desired conditions, the trader may not monitor the situation on the market - the transaction will be completed automatically.
Open a position or trade- buying shares in order to sell them more expensive (long), or selling shares in order to buy them cheaper (short). When opening a position, an exchange occurs Money for securities.
Open a long position- buy shares in order to sell them more expensively.
Open a short position, Sell, sell- sell shares in order to buy them cheaper.
Open position- buy or sell securities. In English: Take a position.
cool off- place stop orders.
Shoot- a sharp rise in prices.
Offer- the same as Ask (from the English “offer” - to offer). The expression: "How much is the offer?" means "What level are the best sell orders at?"
Offerist- salesman.
Ofezashka- federal loan bond (OFZ).
Application queue— a queue of electronic quotations or orders for the purchase and sale of a security put up by trading participants on the stock exchange. It is at the prices of these applications that transactions are made on the exchange.
Equity investment fund(PIF)- an organization that accumulates free funds of depositors and invests them in securities.
fall stake- a strong drop in prices.
papira- stock.
take a steam bath- bear losses, worry about losses.
Passengers– novice investors with no experience and incurring losses.
pattern- a recurring pattern of price movement.
First echelon- the most liquid shares, "blue chips".
shift- sell one asset and buy another.
Flip, repaint, change color- change position to the opposite. Coup - change of position.
Overbought, overbought- a state of the market in which prices are too high, and soon they are likely to decline.
Oversold- a state of the market in which prices are too low, and soon their increase is likely.
rearrange high- update maximums.
to stop– change stop levels.
transitional short– a short position carried over to the next day.
Trading period— the period between opening and closing a position, usually counted in days.
Breakout, breakout– overcoming significant levels by the price (support/resistance lines, trend lines, etc.)
Pianist- an aggressive intraday trader who trades on several assets at the same time.
Saw- sideways with periodic sharp movements in one direction and the other.
Sawed- incur losses on the saw.
PIPS, Point, point, pip (from the English “pips”) - minimum size changes in the price of a contract in the derivatives market.
Pipsers, pipsolov- see scalpers.
Pyramid– price averaging, you can average both profitable positions (added when the price moves in a favorable direction) and unprofitable ones (add to an already existing unprofitable position, hoping to reduce the average price).
Pyramid means to build a pyramid.
Pyramid- see average.
Floating profit (floating loss), floating profit (floating loss)- unfixed profit or loss on open positions, changing in accordance with the dynamics of current quotes.
plank- price change limit during the trading session.
Shoulder- A trader who trades on borrowed funds, on margin.
Shoulder- a loan provided by a broker as part of margin lending.
Catch, catch- “buy or sell on time”, or “make a successful operation”, after which the market immediately went in your direction.
Catch an elk– close by stop loss.
By market- at the market price.
By the very highs- make a deal at the maximum price.
Boost- the presence of an upward trend in the market.
raise money, raise money- earn.
Raise the market- raise prices through purchases.
grow up- go up in price.
Undercut- sell at prices below demand.
Pose- open position.
To catch- Successfully buy or sell.
Catch the mover, enter the mover, ride the mover– successfully make a deal on a strong trend.
Catch an elk– close by stop loss.
Rinse in a glass-frequent fruitless trades during the day.
Pole- shares of Polyuszoloto.
Bearish- the presence of a downward trend in the market.
Get in- the same as flying in, falling under the distribution.
briefcase- Portfolio investor.
Briefcase is the structure of open positions in securities and cash in the account. It also means the union or collection of several securities that have certain proportions in relation to each other.
portfolio investor- legal or individual investing in stocks for an extended period of time, usually from one to four years, with the aim of making a profit by increasing the market value of shares and receiving dividends.
Lose position– close the position ahead of time.
Ceiling- a historical maximum, or the maximum level to which, according to the analyst, the security can grow.
Fix- fix profit.
Long trip, short trip- breakdown of stops.
Kiss– touch the price of an important level and rebound from it.
Prefs- preference shares.
Adoption investment decision - involves making a decision to carry out an operation to buy or sell securities.
sit down- slight price reduction.
Breakdown- overcoming the price of the support or resistance level.
Breaker- a trader trading in the direction of the breakdown.
fail- a strong price drop in a short time.
Run- a sharp and strong price movement.
Forecast- a conclusion about the upcoming development and price movement, based on a special study. Often the forecast contains the exact values of the predicted parameters.
sell in the pit- sell at the lowest prices.
sell out– open a short position.
strait- a sharp drop in prices, massive sales.
slippage, slippage- the difference between the price at the moment the order is given to the broker and the price at which this order is executed. Slippage is formed due to the difference between the price at which it was planned to buy or sell and the strike price on the exchange. In other words, it means buying at a higher price, or selling at a cheaper price than planned.
price overshoot- a situation where the price on the exchange rises very quickly, "overshoots" the price of your stop order. In this case, “price overshoot” means that while your “stop order” gets into the “order queue”, the price on the exchange can change dramatically.
protragovka– side trend within the day.
Professional market participants— organizations that ensure the functioning of the securities market. These include:
— organizations engaged in trading operations (brokerage firms, investment and management companies, banks, etc.);
— trade organizers (stock exchanges and OTC platforms);
— organizations accounting for mutual obligations (clearing companies);
— organizations that ensure the movement and fixation of property rights (depositories and registrars).
Profit- (from the English "profit") - profit.
Prefs- preference shares.
Empty glass– the presence of a small number of applications in the order book.
Fetters- put options.
Dilute– add to the losing position, average the losing position.
Divorce, divorce– false breakout, breakout of stops.
Overclocking- acceleration of price movement.
Distribution- intensive sale.
heated market- liquid market.
Routit- redirect part of the order to other ECNs (from the English route - route). Redirection occurs at the same price, but a small commission is charged.
jerk off- a strong sudden price movement.
Regulatory organizations— state structures providing control and management over the activities of issuers, investors and professional participants. In Russia, such an organization is federal Service for Financial Markets (FFMS). Before her, these functions were performed by Federal Commission on securities (FCSM).
Rare earth issuers- low-liquid shares.
Rez- result.
resist, resistance is the level of resistance.
Requote, Re-Quote– offer by the broker of a new price at the moment of execution of the order. It often occurs during moments of rapid movement in the market and can lead to greater profits when closing a trade. However, more often a trader in Russia has to deal with dishonest brokers who, with the help of requotes, try to minimize the trader's income and close the position at a price that is less favorable for him. More often than not, the use of this term carries a negative connotation.
Risk management (risk management), risk management– use of methods of mathematical calculation and financial analysis in order to control and reduce risk when trading in the foreign exchange market.
Rishka- futures on the RTS index, abbreviated as Ri, hence the name.
Retail, retail clients– small investors, individuals.
steer– manipulate the market, give competent market forecasts.
hand paper A stock that lends itself well to technical analysis.
Market order (market order)- an order that will be executed on the exchange at prices that will be formed on the exchange at the time of its implementation.
size– the volume of an order, or a deal, or trades in general.
support- the level of support.
Sberbank, Savings bank- Sberbank shares.
run away- withdraw application.
Reset- the same as Close a position (massive sale of securities).
Swissy, Swissy, Chief- Swiss franc (CHF), applied to the USD/CHF pair.
Pig- a participant who often hesitates, not knowing what to do - buy or sell? Often makes "emotional decisions" based on fear, greed or excitement. Because of this, he often loses capital - "goes under the knife."
Swap, swap— If a trader leaves an open position the next day, then when it is transferred to the trading account, it is credited or deducted from it (depending on the chosen currency pair) a certain amount of money, known in advance. This operation is called a swap and it is associated with the simultaneous purchase and sale of an equal amount of the same currency with different value dates. Swap is calculated in trading terminal automatically at 00:00 server time. From Wednesday to Thursday, the swap is accrued/deducted in a triple amount, from Friday to Monday - it is considered as one day.
Deal or operation- the action of buying or selling securities on the stock exchange at a specific point in time at a certain price. Or, in other words, the implementation of an investment decision on the purchase / sale of securities on the stock exchange.
North– the upper part of the price chart.
settle- sell.
Surfer- see scalper.
Series of deals— the number of "sets" for several losing and profitable trades in a row. For example, 3 losing trades in a row that occur 5 times. Thus, there are 5 series with 3 losing trades in each.
Get on the train- open a position.
Sit on the fence, be square- be out of the market.
sit on the clock- trade on an hourly schedule.
strong paper- a paper that is strongly growing or falling during the day.
Sipi, Sipa, husky- S&P agency or S&P US stock market index from this agency.
Siplovo fill up- a sharp downward movement in the US S&P 500 index. This is an impulse movement, usually lasting 1-2 candles.
Stop system- orders enters orders into a special “pocket” for stop orders, from which, if the conditions specified in the stop order are met, they enter the “queue of orders”, or into the system of direct orders. The stop order system is used to execute market and limit stop orders (“stop loss”, take profit, “trailing stop”), which are used to close a position. A stop loss order is often used to open a position.
Direct Application System allows you to enter applications directly into the "queue of applications". The system of direct orders is intended for the implementation of direct market and limit orders, which are placed in the "order book". It can be used for both opening and closing a position.
Sishka- futures on USDRUB, so called because of the designation Si.
Scalp– a short-term trade, with the aim of taking a few points of profit, as a rule, it lasts from a few seconds to several minutes.
scalper- (from the American stock exchange slang “scalper”) - a speculator who, during a trading session, makes many buy and sell transactions during one trading session (usually within a spread) in order to earn money.
Scalp– make a large number of transactions during one trading session.
scalping, cut off the scalp - make a profit from a short-term operation for the purchase and sale of securities.
Square, slander, slander, be in the square– close a position, be out of the market; the same as sitting on the fence, being square.
Trailing Stop-Loss- used to protect capital from indirect losses associated with the "evaporation" of profits; in other words, the trailing stop allows the profit to run and limits it to “evaporate” at a certain level. Used for profit management.
Weak paper- paper, weakly growing or falling during the day.
Drain, strait, gulf- a sharp drop in prices.
get off to sell some paper.
Merge– to sell before the start of the fall; to lose money.
Drain, strait, gulf- a sharp drop in prices.
Drain- to lose all the money.
fold up- fall in price several times.
Looking- market maker.
Demolish the tower- fulfill the best application in full.
Scalp, Scalp- make money on a short-term deal.
collect glass– buy/sell at the market price with a large volume, thereby filling a large number of orders in the order book and significantly shifting the price.
Advisor, trading robot is a program for automated trading that works independently according to a predetermined algorithm. Works when the terminal is on. Other names: expert, trading robot, mechanical trading system.
Speculum- speculator.
Speculative investor- a legal or natural person investing their money in shares for a short time (from several hours to several months) in order to make a profit due to exchange rate fluctuations in prices.
Spotovik- A trader who trades in the spot market.
Spot market- (from the English spot market, cash market) - a market where real goods are traded with immediate payment and delivery
Fair or reasonable share price— the value of a share calculated using various fundamental approaches: market, income or asset-based.
Spread— the difference between the best price (quote) to buy (bid) and the best price (quote) to sell (ask) of a particular share in the "bid queue". The smaller the spread, the higher the liquidity.
Spreader- a trader who trades spreads.
Derivatives market- (market of derivative financial instruments) is a market in which futures contracts (forwards, futures, options, swaps) are concluded.
Cup- a queue of orders in the exchange terminal, where you can see the location of the orders closest to the price
Soda glass, soda glass, soda glass– bid window for Gazprom shares.
Glasser- a trader who trades only by glass.
Statement- transaction history.
drains- stock.
Stop, stopar, stop loss (Stop Loss)- helps stop losses. It is used to limit capital losses that are unacceptable for the trader, if the price moves in the opposite direction from his expectations. Used for loss management.
stop– close a position on a stop order.
Stochastic, Mahastic, Blochastic, Random- stochastic oscillator.
Strategist- strategic investor
Strategy— clearly formalized trading algorithm.
Sur, surgut, sealing wax- shares of Surgutneftegaz.
Go to Everest- to grow strongly, to reach maximums.
Go on the hour- a sharp movement within the day.
Basins– buy orders located significantly below the current price. They are cans, bathtubs and other "capacities". They put them on the basis of luck, sometimes there are jerks in the schedule and such applications “fill up”.
Tamagotchi- mechanical trading system.
Target- the purpose of the price movement.
ware- buy.
Tatars- Tatneft shares.
TV, body- shares of Rostelecom.
Telecoms- shares of Russian telecommunications companies.
Vest– alternation in trading profits and losses.
techie- technical analyst.
Technique- technical analysis.
Technical analysis is a set of techniques and methods by which the price dynamics of securities is analyzed. The purpose of technical analysis is to determine the most likely direction of movement of the market rate of securities.
Technical Analyst- a specialist who studies and uses technical analysis.
Tiger- an experienced trader who trades rarely and on the market (acts from an ambush).
Trading— trading in securities for the purpose of making a profit at the expense of exchange rate difference between the buy price and the sell price, or vice versa. Trading refers to trading both up (long trades) and down (short trades). Trading includes various trading approaches, techniques, and techniques.
Take profit or target (Profit Target, Take profit)- means the price level at which profit is "fixed". Used for profit management.
Push- means either "to create the illusion of growth through transactions between friendly brokerage firms or corner participants", or "by buying a large lot of securities to make the price move up." Sometimes the market is PUSHED and down.
Ton- one thousand contracts.
drown– aggressively sell any paper.
Axe- market maker.
trade idea— an approach that is formed on the basis of repeating patterns of the same type in the price movement.
Trading session- the period during which trading takes place on the stock exchanges. For example, on the MICEX the trading session starts at 10:00 and ends at 18:45.
Trading system or system trading- trading, in which the opening and closing of positions occurs according to certain trading rules. Rules can be based on different types of analysis, ideas or approaches.
Trading range, trade range- the distance between the lowest and highest price during the trading session, or the distance limited by two important price levels.
Trading terminal, trading platform, trade terminal- specialized software for making transactions in the market in real time.
Trade- two opposite operations that led to the formation financial result when trading in the securities market. Thus, to complete a trade, that is, to fix a profit or loss, it is necessary to perform at least two operations: to open and close a position.
trend- price movement, which has a directional character. The trend can be up and down.
Trader- a specialist who trades in securities either for the benefit of clients or for his own interests. Decisions on the purchase and sale of securities are made by the trader independently, using his trading strategy and tactics.
Trading- the direct work of the trader: analysis of the current situation on the market and the conclusion of trade transactions.
trailing stop, trailing stop— a kind of stop loss, an order for sequential automatic fixation of growing profit on an open position in case of a favorable price movement. The desired level of restriction is set and the program independently moves it. Trailing stop is set for an open position and works only when the terminal is on.
Native- short-term speculator.
stupid- the state of the trader, characterized by severe fatigue and fatigue, usually occurs after a long, intense trading.
get pissed off- lose.
Exit the market - close the position.
fly away- strong price change.
Umka- Dow Jones index.
Shareholder- a legal or natural person engaged in the management of blocks of shares for an extended period of time, usually from one to four years. Its purpose is to make a profit by selling shares at a higher price and buying them at a lower price, as well as by receiving dividends. Another goal of these managers may be to increase the number of shares in the package.
Ursi, urswin, pig- shares of Uralsvyazinform.
support level- a psychologically significant level at which mass purchases usually begin. Support level is important part technical analysis, it is built on two or more price lows in the form of a straight line.
resistance level- a psychologically significant level at which mass sales usually begin. The resistance level is an important part of technical analysis, it is built on two or more price highs in the form of a straight line.
average– to be added to an already open position.
Go to the night, go to the night, go to the night- leave open position the next trading day.
Wrappers– virtual (game) money.
Fibonacci, Fiba- in trading it is used in the meaning of the instruments of the same name for market analysis, named after the great mathematician Leonardo Fibonacci, who studied the sequence of numbers and deduced interesting patterns. The following instruments are traditionally used for market analysis: F levels, F time zones, Expansion, Channel, Fan, Fibonacci arcs.
Filtration— method of selecting shares according to a given criterion.
Figure- one hundred points.
Physicist- individual.
Fixa- fix the position, close the deal (the result is unimportant, the trader just exits the market).
fix, fix- close positions.
Firs- A cunning trader who comes out of difficult situations with honor.
Chip- share, security.
Chips, blue chips- the most liquid shares.
Flat- (from the English "flat") - a flat, sluggish and calm market, when the price gets stuck in some narrow price range for a long time.
fondovik- Participant in the stock market.
Stock market- this is a market in which securities are freely circulated (bought, sold, pledged, etc.).
Forex, forex– the market of over-the-counter transactions, where trading operations with currency are performed
Formalized trade— see trading system
Fundamental analysis- a set of analytical research methods used to assess the state and prospects of the securities market, industries, commodity, financial markets and the economy in general. To explain the processes, events and obtain the necessary forecast data, the study and study of the dynamics of macro and microeconomic indicators, their comparison with each other, as well as financial analysis are carried out.
Fundamental Analyst- a specialist engaged in the study and application of fundamental analysis.
Future, Futures, futures contract - (from English futures)- derivative financial instrument, a standard fixed-term exchange contract for the purchase and sale of the underlying asset, at the conclusion of which the parties (seller and buyer) agree only on the price level and delivery time.
Hey, Peak- price maximum (high).
Hedging— opening opposite positions in different, but economically related markets. In fact, this means that for each completed operation on a share, a reverse operation must be performed on the derivatives market for the corresponding underlying asset.
move- price movement from one level to another.
Master- large speculator, market maker.
Security or financial instrument- they can be a share, a bond, a bill, a futures, etc., giving their owner certain rights.
Transaction price- the price at which a security was bought or sold on the stock exchange at a particular point in time. It can also be called the market price of a share.
The price is gone– price change at the time of execution of the transaction.
Watches, watches- Hourly scale charts.
Chart- price chart.
Suitcase- investment portfolio.
Wool- depending on the context, it can mean joining the bears, that is, opening short positions (covering with wool), but the phrase "pluck the wool" means a loss received by beginners.
Thorn- a sharp jump in price followed by a rollback.
Short, Short, Short, Short- (from the English "short position" - a short position) - open short positions, sell assets that do not belong to you (borrowed from a broker), in order to buy them cheaper later and earn on the difference. It is used when the price of an asset is expected to fall.
Short squeeze, shortwing- closing short positions in a growing market at any market price, thereby causing an even stronger price increase.
Equity- account change schedule.
Expiration- this is the date of the period of fulfillment of obligations under futures contracts on a currency, stock or commodity market. This is the expiration date of the contract on the exchange and the final mutual settlement of futures and options and / or the delivery of an asset, the date of completion of the transaction and the fulfillment of the main condition of the transaction.
Elliotchik- Admirer of the Elliott Wave Theory.
Enjoy- to win, to rejoice in winning.
Issuer- an organization that has issued (issued) securities for the development and financing of its activities. It can be the state, local administration or joint-stock company.
South– the lower part of the price chart.
Yurik- entity.
Pit– local price minimum; part of the trading floor of the exchange, where brokers and traders enter into transactions.
Japanese candles, candlestick chart, candlestick chart– a special way of displaying the price chart, in which the opening (open) and closing (close) prices of the period, as well as its maximum (high) and minimum (low) prices are clearly visible. For the convenience of visual perception and quick determination of the trend, it is customary to paint candles in different colors depending on the direction of price movement.
Yard- one billion.
Schedule, diary, agenda.
- Ale! Hello! Will you go with me
in the cinema to Asia Argento?
So many things to do today...
Damn tight Agenda...
"No, Lena, I can't do that right now, I'm at an external meeting." An extremely convincing excuse for almost any call. Not to be confused with an offsite rally, aka brainstorming away from home and with the phones turned off. Meetings also happen with zero valence, that is, without specifying with whom, where or when.
This is a clear phallic symbol of the business community. Because of a little bitch, anyone will develop an inferiority complex. Big ebitda, on the contrary, becomes a matter of pride and bragging. It is curious that both small and large ebitda almost inevitably lead to the purchase of a brand new behi of the seventh series. MOTIVATION, however, is different: in the first case, you have to buy a new behu on credit and need it to avert your eyes from your little ebit, and in the second CASE, the purchase serves as direct evidence that the money is really earned. And to hell with them, with taxes, shareholders' shares and natural wear and tear of equipment, we will calculate them later. You need to please yourself. At least something. At least occasionally.
“Yes, Angelochka, he really is a fat ghoul. But on the other hand, he has an ebitda - well, just a feast for the eyes!
Only a fool does not learn from other people's cases. There is a direct relationship: you know a lot of cases and know how to apply them in practice - according to the results fiscal year management BONUS you with a case of money. You know few cases and apply them inappropriately - and your BONUS will fit in a small bag.
“Kolya, do you remember the Pepsi-Cola case? Zero calories, all that… So what's worse than our Diet Cheburek idea?”
Bitubi and bitusi are abbreviations for the common Business to Business and Business to Customer formulas. The brewery sells a case of beer to the stall - this is bitubi. You buy a bottle of beer from a wild hangover in a stall - this is bitusi. You give an empty bottle to a homeless person - this is situsi. The homeless handed over the bottle to the collection point for glass containers - situbi. Understood? Don't be dumb anymore!
If the aunt-HR officer is renamed the Human Resources Department (aka HR), it means that the office will have OPTIMIZATION. Someone is additionally MOTIVATED, and someone is simply fired.
“Our HR is some kind of nightmare: today, again, all day long I was describing the functionality of my department.”
Any OPTIMIZATION is started primarily in order to chop the bones. On the stumps of the bones, middle managers sit and mourn the seized personal cars, free fitness subscriptions, all kinds of BONUSES and a colleague fired for reduction.
“Fedya, well, you know the authorities: they chop up the bones - and into the bushes. And then I have to suppress a riot for a week. In short, I think that you need to pay for mobile phones. But fitness can be fucked up. ”
The word has been known since pre-revolutionary times, under the Bolsheviks it degraded to a card term and the rhyme "an Eskimo caught a margin and stuck a knife into it." During perestroika, it was completely rehabilitated, formed the basis of all loans-for-shares auctions and became the forerunner of ebitda.
“Vasil Semenych, why are you so drawn to jewelry? Well let me give you a tourbillon New Year I will give. And on seeds - I guarantee you - there will be a three-way margin, do not go to a fortuneteller!
Has nothing to do with taxi or Windows operating system. On the driver, the company makes the main MARGIN, thanks to the driver, EBIDTA grows.
A couple of years ago, in a Moscow courtyard, they decided to put up a gate and hire security from a private security company to unlock and lock these gates. “I demand full transparency cash flows!" - the pensioner Morozova from the ninth apartment shouted to the director of the private security company. “Promise me that there will be no black cash, no leftist cars!”
Advertising on TV or outdoor advertising is so expensive that from a metaphysical point of view, the term "athiel" (from Above-the-Line, that is, "beyond the line"), is best translated as "beyond the line campaign." “Non-standard” moves like advertising in stores or free distribution of samples - the so-called bitiel (Below-the-Line, that is, “to the line”). Bythiel is cheaper, which means that the attitude towards him is not so kneeling.
“Larisa, we have already booked all the atiel, now call your beatielers, let's see what they can offer for the rest of the budget.”
In the early 90s, a scandal erupted at Intel: it turned out that the corporate computer network was extremely poorly protected from hacker attacks. The fault was very simple passwords that were very easy to guess. Employees came up with them themselves - they used the nicknames of cats, the names of children and the names of their favorite beers. In particular, one young vice president set himself the general's password: PRE$IDENT. It is for such ambitious power-hungry that coaching was invented. A career consultant meets with you, runs you through various tests, and then together you plan a career blitzkrieg. Unlike coaching, in the process of self-coaching, you need to mobilize the inner Stolz in yourself, and burn Oblomov with a red-hot iron.
As a rule, it is held by companies for middle managers during annual corporate field trips. It serves as a natural counterbalance to corporate drunkenness - in the evening of the previous day, managers grunt to a semi-conscious state, and in the morning, at 9 o'clock, they already need to be at the training, where they will teach such useful things as "time planning", "team building" and "project budgeting". Even for those who did not go over the day before, it is obvious that the etymology of the word "training" goes back to the Russian verb "trendet".
Every company and sales manager is interested in increasing profits, especially when there is a seasonal failure in many areas of business or you are facing a crisis.
This can be done in many ways, for example:
Develop sales manager skills to deal with objections and polite refusals they may hear from customers.
I think you will agree that this competence should be well developed in every manager and leader.
IMPORTANT: when you read the material from this article about increasing sales, you will have questions! - this is logical, so feel free to write them in the comments.
The information presented in the article is of the most practical nature in the field of sales, so take it quite seriously.
A post shared by Business advisor?(@savkinks) on Jun 12, 2019 at 10:48pm PDT
If you have heard one of the following phrases, be careful: your sale is in danger of failing
How to understand that there will be no sale? Below, I give brief recommendations for actions, borrowed from the methodology of flexible management - and in a nutshell justify the need for their application, but I will immediately note:
The goal is simple— continue the dialogue, specify the needs and eventually make a sale.
As soon as this phrase is heard, the sales manager has hope, the hope that the deal is about to be completed, but a good sales manager will definitely specify this issue and continue the dialogue further, clarifying the needs of a potential client, for example:
Here, it is very important to understand:
Therefore, you should not just send information with the idea that the potential client will figure it out on his own if he needs it so much, but you should try as much as possible to identify his needs.
One of the most common excuses, for example, we often come across it when we discuss corporate training with a client.
But it is very important to understand that the budget itself and raising funds in most cases is not a problem!
The problem is the lack of understanding that you need to allocate money to solve the problem or identified need.
Therefore, the most acceptable answer options operate according to the formula: Consent + Offer. Here are some examples:
The key task is to make it clear that the very lack of money or an item in the budget is not at all such a big problem.
The biggest problem there will be lost profits from not buying your product/service.
Be sure to be sincerely interested in goals and priorities, this is very important, as it forces you to build a dialogue in terms of quantitative indicators and you can easily impose a cliché of selling your products on this information.
Always take your client's side, but gather the information you need to make the sale.
Understand, you already have nothing to lose, most likely you have lost a client, but people are always looking for an alternative!? and always dissatisfied with something!? - the question is to understand what and compare with your product.
My favorite, I call it poor talk.
As you remember, I have already given an example with cell phones, I'll refine it a bit:
What do you think, if phone manufacturers thought phones were too expensive, how often would they be bought/replaced? Have you paid attention to the fact that many people have phones that cost 2-3 times more than they receive in a month?
question Why?- everything is simple:
sold it, explaining the need!
So let's re-specify:
Do not be afraid to continue the dialogue and calculate the financial efficiency of the proposed product / service, in most cases, customers simply do not evaluate the financial and economic efficiency of the services offered, they simply make decisions based on intuition or past experience.
In fact, you were put in a waiting line ... a simple question arises, why? and our task is to find the answer to this question and fill the expectation with the actions necessary for the client:
so that not only we were waiting, but our client was also waiting.
You should not hope that you will be expected in three months or two weeks, in most cases you are rejected and your task is to understand why and start the mechanism for creating a need.
Strive to get as much information as possible!
you actually got unique opportunity to see your product from the outside, in order to correct your proposal and correctly convey it to the decision maker.
Of course, all of the above should not be taken as a dogma!
You should be as flexible as possible in the process of sales and work with objections, but sometimes flexibility is provided by correctly compiled sales scripts and specific erudition on the necessary issues:
Of course, in this small article on sales it is impossible to reflect all the specifics, but the main key points there is a lot in it, so take it into service and work it out or invite you to corporate sales trainings in your company.
